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We boost squash's presence and profitability 

An independent association of experts

Your Go-To Partner in the Squash Ecosystem

Our Vision

We are an independent association of experts—facility operators, designers, consultants, and coaches—who share a deep passion for squash and a strong belief in its potential as a profitable investment. Drawing on decades of successful involvement in the squash facility sector, we aim to spark a global surge in the sport by empowering facilities to reach their full potential, uniting players, investors, and communities worldwide.

Our Mission

Rather than reinventing the wheel, we adapt proven, science-backed strategies from the wider leisure industry to help both existing and new squash facilities thrive. Through best practices, management expertise, and market insights, we showcase success stories, train dedicated Squash Development Managers, and attract new investors—ensuring a financially sustainable, vibrant future for the sport we love.

The SFN Team

Your Go-To Partner in the Squash Ecosystem

If you have any questions or need guidance regarding the squash ecosystem, SFN is the right partner for you. We are committed to providing expert assistance tailored to your needs. Click Book a video call | Squash Facilities and we'll discuss how SFN can support you on your specific topic.

Consulting and Strategic Planning: We offer customized consulting services to develop sustainable business models and effective growth strategies tailored to your needs. Our team collaborates closely with you to identify opportunities, address challenges, and create a strategic roadmap that ensures long-term success for your squash facility or association.

Market Analysis and Benchmarking: We conduct comprehensive market analyses to provide you with valuable insights into the squash ecosystem. By examining industry trends, competitor activities, and consumer behaviors, we establish important benchmarks that help you measure performance and make informed decisions. Our data-driven approach ensures you stay ahead of the curve and capitalize on emerging opportunities.

Training and Education: We organize specialized training sessions and workshops for coaches, players, and administrative staff to elevate the quality and professionalism within your organization. Our programs are designed to enhance skills, promote best practices, and foster a culture of continuous improvement, empowering your team to achieve excellence both on and off the court.

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