How to use social media to promote your squash facility
Last week we looked at how squash facilities can use external media (websites, newspapers etc) to promote themselves to local audiences....
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Building your Squash Community
Squash is more than just a sport — it’s a foundation for building vibrant communities. Squash facilities bring people together, fostering friendships and a strong sense of belonging. Creating a welcoming environment with programmes and events tailored to different demographics ensures that everyone can find their place within your squash community.
Youth Programs: Laying the Foundation
Young people are the foundation of every sport. Partnerships with schools are essential, but independent junior programs are also vital to attract tomorrow’s members and make your facility sustainable. Attracting young players brings their parents into your facility - and they often pick up a racket themselves!
Program Diversity: The Right Fit for Every Player
Offering specialized programs for all types of players is vital: from sessions that allow newcomers to jump right into the game without extensive introductions, to opportunities for ambitious players aiming to transition from recreational to competitive play, and inclusive programs for seniors and players with disabilities.
Celebrating Squash Through Events and Tournaments
Competitions and events transform squash facilities into vibrant community hubs that deepen players' level of engagement. These gatherings not only promote squash but also strengthen community bonds, fostering a lively and inclusive atmosphere that attracts more people to the world of squash. Events are also a substantial income source, supporting the sustainability and growth of the facility.
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