A new initiative aimed at revitalizing squash in Hamburg, Germany, and beyond has been launched by former German champion Simon Frenz, squash player Martin Meyer and Fresenius University lecturer Ralph Faust.
This dynamic trio, in collaboration with the Hamburg Squash Association and under the guidance of the German Squash Federation, aims to build a structural template that could be replicated across Germany.
Project team: Martin Meyer, Ralph Faust, Simon Frenz. Picture: DSQV - Lennard Jessen
The kick-off event, held at Fresenius University near the Alster, brought together representatives of the Hamburg Squash Association, other squash enthusiasts, and guests. The initial goal was to establish a broad agreement, spark more enthusiasm for squash, and connect key stakeholders. Frenz stated, “Our long-term vision is to develop a structural framework for squash in Hamburg that, ideally, can be adapted to other regions of Germany.”
Key Goals of the Project
The project revolves around four main objectives:
Establishing Squash as a Modern, Inclusive Brand: The aim is to position squash as a sport that brings together different cultures and social groups.
Building a Stable Structural Foundation: Creating a sustainable framework for squash to support long-term growth in Germany.
Developing Effective Partnerships: Strengthening cooperation between clubs, associations, youth programs and facility operators.
Engaging Young Audiences: Attracting younger participants and enhancing youth development efforts.
Initiatives and Next Steps
During the kick-off, the project team outlined several key areas of action, such as school and university partnerships, marketing positioning, coaching and training concepts and funding opportunities. Two initial cooperative projects will start soon in collaboration with Fresenius University:
Sport Marketing and Management Study: This study will examine how squash can be marketed to appeal to the 9–19 and 20–30 age groups.
Short Film Production: A group of five bachelor students will produce a short film over the next 14 weeks, showcasing the excitement and benefits of squash to attract younger audiences.
Support from the Squash Facilities Network
The Squash Facilities Network (SFN) supports this ambitious initiative, recognizing the potential to catalyze the sport’s growth not only in Hamburg but also in other regions. The SFN provided insights from its extensive research on the European and global squash landscape, underscoring the critical need for structural changes and best practices.
SFN team members during the kick-off event in Hamburg: Dr. Andreas Franke-Thiele, Isabel Zschabran, Markus Gaebel, Vincent Bradley
The project team emphasized the importance of ongoing collaboration and communication with all involved. Simon Frenz concluded, “This is just the beginning. We will continue working on the various action areas and will invite everyone to further discussions when the time is right. A close co-operation with all stakeholders is crucial for the success of this project.”
The project in Hamburg marks a promising step towards repositioning squash as a vibrant, inclusive sport for all, setting the stage for a nationwide revival. The SFN will keep you updated.
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